Full service advertising agencies can provide a lot of advantages when compared to specialized advertising agencies or marketing agencies in general. A full service advertising agency can help your company with nearly every facet of the marketing process including market research, account management, creative design, planning and administration. Before you select an agency that you think would best fit your needs, it would be beneficial to learn more about the potential benefits of a full service advertising agency.
Services from One Source: The main idea behind a full service advertising agency is providing one-stop shopping for all of your marketing needs. Unlike situations where a company has to involve several different agencies with their own requirements and representatives, there’s only one team of people to manage and communicate with. This helps your business avoid any confusion over shared responsibilities and receive full assistance throughout the entire project from the same source. This makes accountability much easier also.
Find the Right Balance of Specialization: Despite the many advantages, full service advertising agencies have some obvious pitfalls. The fact that they handle every step of your marketing campaign will usually mean that some people on their team may be responsible for multiple high-priority tasks. This results in an obvious lack of highly specialized professionals, as most of them have to become jack-of-all-trades to a certain extent. Therefore, the size of the advertising agency is important. As part of the selection process, ensure that the agency is adequately staffed with the specialized personnel that will be required to make your advertising campaign successful.
Compensate for Tunnel Vision: When a single agency handles all of your projects, it is important to avoid Tunnel Vision. Each agency creates a “style” developed over many years with many projects. It will be easy for the agencies employees to depend on that style when working on your projects. Because of this, you may be subject to the lack of a wider vision. One way to compensate for this is to involve a third party to evaluate the actions of the agency team you hired and compare their deliverables to other examples within your industry. This doesn’t mean that you doubt the professionalism of the agency you hired, but an extra vantage point is always welcome in any project where creativity is involved.
Focus on Long-Term Benefits: Every business should focus on achieving maximum benefit over the long run, and hiring a single full service advertising agency to manage all of your projects is a good step in that direction. However, this also means that you may be partnered with the same team for many years to come, for better or worse. Periodic management and creativity reviews are important to discuss the current results, adjust if necessary, and plan for future projects. All this helps both parties gain an understanding of the others talents.
Summary: It is important that you pay equal attention to selecting an ad agency or web design company as you would to hiring employees for your company. If you learn to consider not just the possible benefits, but potential drawbacks of your decision, you will be able to make the right choice that will ensure a successful partnership with your advertising agency as well as long-term growth for your business.
Opinions about using the grid systems vary from expert to expert. Some experts are of the opinion that the designer’s creativity becomes limited when the grid system is adopted. There are other experts who contradict this opinion. According to them the frame work gives a scientific basis for the perfection of design. The believers of either of these two contradicting opinions have a lot of justification for what they say and claim.
A web design layout that is based on the grid system offer many options to the designers.
The grid design serves as a basis for all web pages. All the digital work is in pixels. This implies that the work will obey the rules of height and width. Visual artistic effect is produced along with distance and spacing between the points.
Mobile design first
An ideology that has surfaced recently is to begin with a mobile website and build it up. You can start by planning the most significant interface elements and add them into a mobile layout, dropping the ones that don’t fit. Parallel to this you can plan for the layout’s response when the window expands. It will then include one or two sidebars and several other elements. Generally, the desktop browsers will be comfortable with any layout format as long as everything functions efficiently.
Most social media websites, such as Twitter, Tumblr and Pinterest have applied infinite scrolling effects for timelines, user feeds, homepages and dashboards. Designers have questioned the usefulness of this trend, because users have difficulty in generating permalinks for various pages. This style is not suitable for all websites, only ones that allow loading information which does not need specific pagination style. Most social network user feeds have information that is dynamic and changes constantly with updates over time, and users don’t want to click ‘next page’ for the next page of tweets or status updates. Infinite scrolling is incompatible for blog archives, as readers may want to read page 10 or 20 directly instead of scrolling endlessly.
Minimalism and whitespace
Both minimalism and whitespace are concepts that have existed in web design for years; however, they have evolved to fit into the recent spectrum of creativity. Several websites use whitespace as their design tool to direct users’ attention towards the main content. Even crowded websites can use whitespace in small sections to alleviate space. A common misperception is that whitespace must all be white. In fact, dark layouts also use whitespace to allow some breathing space without clutter. Leaving gaps for spaces between paragraphs and headings makes the content user-friendly and less intimidating for the readers.
Natural design elements
Numerous changes have come about because of the CSS3 specifications. Some topics that exhibit the more advanced features include keyframe animations and @fontface. Even fundamental CSS3 properties are influencing application of natural design within layouts such as box shadows, background gradients or rounded corners. Some years ago, the same styles would have needed images, but today, you can design your mock-up entirely in-browser with CSS3, generating the same effect. 2013 will see images being built into layouts replaced by compliant CSS properties.
Big photo backgrounds
The big photo background trend seems to be here to stay. An increasing number of portfolios and websites are launching this design. Based on the use of colours or background style, a website layout can be adjusted to communicate specific emotions or feelings. Large photos provide an effective way to convey specific emotions. This might not be the right trend for everyone, but it creates an aesthetic effect where sufficient space is available. There can be issues in fitting the content on the layout, so that it is clearly readable. This option works best for landing pages for design agencies, personal websites or design portfolios.